How Home-Service Businesses Get Cited by ChatGPT & AI Search in 2026
AI answer engines now send real buyers. Here is how HVAC, plumbing, roofing and electrical companies get named in ChatGPT, Perplexity and Google AI Overviews.
Field notes
Notes from the team.
Short, useful reads on what's working in home-service marketing right now, ads, SEO, AI search, websites and software. No fluff.
Why “More Impressions” Is Not a Result
If your ad agency reports impressions, reach and engagement instead of booked jobs and revenue, you are being sold activity, not outcomes. Here is what to measure instead.
Local SEO for Contractors: How to Own Your Service Area
A practical local SEO playbook for HVAC, plumbing, electrical and roofing companies: Google Business Profile, reviews, service-area pages and the map pack.
The 5 Marketing Systems Every Home-Service Business Needs
Random acts of marketing do not scale. The five connected systems, lead gen, follow-up, reviews, website and reporting, that actually grow a home-service business.
Stop Duct-Taping Your Software Stack
When four disconnected SaaS tools start costing you more than they save, it is time to consolidate. How to know when custom software beats another subscription.
How an AI Receptionist Books Jobs While You Sleep
Missed calls are missed revenue. How AI receptionists and automated lead routing capture, qualify and book home-service jobs 24/7 without losing the human touch.