Case Study · Electrical · Dallas

A to Z Electric: A $30,000 Customer in the First 30 Days

Mike Linger used to buy shared leads from Angi for his Dallas electrical company. Within 30 days of starting with us, one new customer, an insurance restoration company, sent him $30,000 of work.

Mike Linger, $30K in 30 days ▶ Watch the story
Where They Started

Stuck Renting the Same Leads as Everyone Else

Mike Linger runs A to Z Electric in Dallas. For years, his new work came from lead-resale sites like Angi. He paid for leads that every other electrician in town was buying at the same moment.

Some weeks the phone rang and some weeks it didn't, and he had no control over which. He never owned those leads, and the price for them kept going up.

Mike Linger of A to Z Electric going through his marketing with the Cavenaugh Media team
What We Built

One Connected System, Run In-House

Instead of renting leads, we built A to Z its own way of bringing in work, with each part helping the others.

Google Ads puts Mike in front of Dallas homeowners the moment they search, and every lead that comes in belongs to A to Z. SEO brings in more work over time without paying for every click.

Three social posts a week keep A to Z in front of past customers, which brings in repeat work and referrals.

  • Google Ads
  • SEO
  • Social Media
The A to Z Electric website after our redesign, with the Dallas hero and call and schedule buttons, framed as a card
What Happened

$30,000 of Work from One New Customer in 30 Days

In the first thirty days, one new customer found A to Z through the new system: an insurance restoration company that sent over $30,000 of electrical work.

Since then the work has kept growing, with more repeat jobs and more referrals, from a system he owns instead of rents.

Mike no longer buys the same leads as every other electrician in Dallas. Now the customers find him.

Want Results Like A to Z Electric?

Book a free 30-minute strategy call. We’ll look at your numbers and tell you exactly what we’d run for you.