Land Busters of Texas: 15× Return, Booked into 2027
Land Busters had plateaued on referrals and word of mouth. We launched Facebook ads that send landowners straight to their website, and it worked right away: a 15x return on ad spend and crews booked solid into 2027.
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Growth Had Stalled on Referrals Alone
Land Busters of Texas clears land in the Hill Country, and for years almost all of their work came from referrals and word of mouth.
The problem is that referrals don't arrive on a schedule. Some months were packed, while others left gaps in the calendar and machines sitting idle.
Owner Casey Kisel needed a steady, predictable way to keep his crews and equipment busy all year.
Facebook Ads and a Website Built to Book Jobs
We built two things that work together: Facebook ads that reach the right landowners, and a website that turns their clicks into quote requests.
The Facebook ads put Land Busters in front of Hill Country ranch owners who need acreage cleared, including the ones who live in San Antonio or Austin and own land in the Hill Country. The website we built does the rest: it shows the work, explains the one-of-a-kind rock milling head, and makes asking for a quote a thirty-second job.
- Facebook Ads
- Website
The ads bring in the right people, and the website turns them into booked jobs.
A 15x Return and a Schedule Booked into 2027
Every dollar spent on ads brought back fifteen dollars in work, and the schedule filled up all the way into 2027.
The jobs got bigger as well. Because the right customers were finding Land Busters first, the crews took on higher-value work with far less haggling over price.
A calendar booked into 2027 came from the ads and the website working together, month after month.
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