Case Study · Land Clearing · Texas

Land Busters of Texas: 15× return, booked into 2027

Word-of-mouth had a ceiling. Paid and organic blew right past it. 15x return and crews booked into 2027.

Casey Kisel — 15× ROAS ▶ Watch the story
Where they started

Word-of-mouth hit its ceiling

Land Busters of Texas clears land, and word-of-mouth carried them a long way. Good crews, good work, happy customers who told their neighbors.

But referrals don't show up on schedule. Some months were packed. Others left gaps in the calendar and machines sitting idle.

Casey Kisel didn't need a new logo. He needed a steady, predictable way to keep the crews and the equipment busy year round.

What we built

Facebook, search and a site, pulling together

We built one system and ran it for about eighteen months straight. Three channels, all pointed at the same goal: booked jobs.

Facebook ads put Land Busters in front of Texas landowners who need acreage cleared. SEO caught the ones already searching for it. And a purpose-built website turned those clicks into real quote requests instead of dead ends.

  • Facebook ads
  • SEO
  • Purpose-built website

None of it worked alone. It worked because all three moved together, month after month.

What happened

15x return. Booked into 2027.

The ad spend returned fifteen times over. The schedule filled up and kept filling, all the way into 2027.

The jobs got bigger too. Higher-value work, and a lot less haggling over price, because the right customers were finding Land Busters first.

15xreturn on ad spend
2027crews booked all the way out
~18 morunning the system together

A full calendar isn't luck. It's what happens when ads, search and the website pull the same direction, long enough to compound.

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