Case Study · Apparel · Social

Off The Rails Apparel: 55% growth, month one

An apparel brand handed us their social media. The growth showed up in the very first month.

Saul Montoya — +55% month one ▶ Watch the story
Where they started

The product was there. The strategy wasn't.

Off The Rails Apparel had the brand and the product dialed in. Social media was the weak spot.

Posting was inconsistent. There was no real plan behind it, and past marketing spend had never turned into growth.

Saul Montoya's team was built to make apparel, not manage feeds. So they handed the whole thing to us.

What we built

The whole social operation, off their plate

We took over social from top to bottom. A clear strategy for what to post and why, campaign direction built to move numbers instead of just filling the feed, and the content itself, produced and shipped by us.

  • Social strategy
  • Campaign direction
  • Content production

They kept making the product. We ran everything that put it in front of people.

What happened

55% growth in the first month

The key numbers grew 55% month over month inside the first month of the takeover.

And it held. This wasn't a launch-week spike that faded. The system keeps producing, month after month.

+55%growth in month one

Give the right team the feed, and the growth shows up fast.

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