Case Study · Landscaping

TRU Landscape: booked out the season

A landscaping crew with seasonal, unpredictable demand, handed a pipeline that stays full.

Tobi Ulemek's result card, TRU Landscape — booked out all season
Where they started

Feast or famine, every season

TRU Landscape runs out of Orange County, California, and demand there is seasonal and streaky. Some stretches were packed. Others went thin.

You can't plan crews, equipment or payroll around a phone that may or may not ring. The busy weeks were good. The quiet ones were the problem.

Tobi Ulemek needed a pipeline that didn't depend on the season's mood.

What we built

A pipeline tied to the field team

We built TRU a system aimed at steady, qualified work. A purpose-built website with one job, turning searches into booked landscaping jobs. Local SEO to own the service area on Google and Maps. And a lead flow wired straight to the field team.

  • Purpose-built website
  • Local SEO
  • Google + Maps
  • Reviews on autopilot

We also put review collection on autopilot, so every finished job quietly builds the reputation that wins the next one.

What happened

Booked out the season

Qualified jobs now come in on a steady flow, and the schedule stays booked through the season. Google and Maps do the finding. The reviews do the convincing.

Tobi plans crews around work that's already on the books, not around hope. And the jobs skew higher-value, because the customers arrive already sold.

A full season, planned in advance instead of chased week to week.

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